Pur Premium Denim is a celebration of femininity at its finest. Boasting nearly two decades of experience in the denim industry, creator Heather Yoon possesses the knowledge, skills and creative passion needed to create a truly remarkable high-quality denim line. Heather brings a fresh perspective to the classic jeans with her clothing line’s perfectly calculated fit and uniquely Pur design.

Pur Premium Denim pays tribute to the classy, chic and fabulous woman. Using meticulously selected fabrics based on comfort and quality, Pur Premium Denim is known for its soft luxurious feel. Pur Premium has spared no costs, in fabric nor construction to achieve a truly premium product.